Welcome to the podcast! Today I have a very important guest. I’m excited to introduce you to someone I have learned so much from about membership sites, Stu McLaren. Many of you know Stu already. If you don’t, you are in for a real treat today.
If you have ever wondered about starting a membership site and if it’s right for you, you are going to love today’s episode! We cover why recurring revenue is a way you can impact and serve more people and how to grow your email list and audience.
Stu shares what he would tell someone who is scared to launch and put themselves out there plus how much content you should have in place before you start your membership.
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How We Boosted Our Recurring Revenue With a Membership Site
Stu is the Founder of Wishlist Member, a software that turns WordPress blogs into memberships sites. Not only has Stu sold over 60,000 licenses of his software to entrepreneurs around the globe, but he also has led multiple 7 figure online membership businesses.
Personally, Stu has impacted my business probably more than he knows because I have been using his wishlist member software since I think like 2012 and then in 2016 I took his course, TRIBE, which single-handedly turned our business around and helped us grow our membership sites from 100 members to 500 members in just 6 months.
So thank you Stu first for everything you do and then of course for joining me here today!
The Biggest Roadblock To Starting a Membership
According to Stu, one of the biggest roadblocks to starting a membership is overcomplicating it. Overthinking and over-engineering and thinking you have to have all these things in place before you launch it. The reality is, a membership site helps people make forward progress in some area of their life. So whatever area that you are in, helping them with a membership is just being on a journey with them and helping them make that progress.
You don’t have to have all these things in place. You don’t need an audience of a certain size or anything. And you don’t need months and months of content planned for the membership site either.
I’ve created a guide with six secrets of a successful membership site. You can download it here.
Starting a Membership Requires Time and Patience
Building a membership site is not quick or easy. It will take time.
When you have a membership site, you will be selling at a much lower dollar price such as $20 or $30 per month so you’ll need a lot of people to support you. If you are struggling to grow your business and have bills to pay, I don’t want you to be stressed out about making money. I recommend having some side income coming in for at least 6 months so that your membership site isn’t the only thing you are counting on to pay your bills.
It took a year for me to make the same amount in my membership site as I was making when I was doing individual coaching. It will happen. I know you can do it but you can’t rush success. You need to do it right and set it up the best way possible. There was a time that I kept doing individual coaching so I could grow my members and then I could completely remove individual coaching from my calendar.
Take your time and you’ll be so happy that you did. It will be so worth every single late night that you put into growing your membership site.
5 Questions To Ask Yourself To Prepare To Start a Membership Site
- Do I have a content calendar?
- Does my membership site solve an ongoing problem?
- Do I have a marketing and launch plan?
- Do I have a retention strategy to keep members interested and engaged?
- Do I have the time and patient to grow a membership site the right way?
Learn From Stu in his Membership Experience Course
Everything I know about membership sites I learned from Stu Mclaren, creator of The Membership Experience. This course only opens 1 time per year. If you are interested in membership sites, you definitely want to sign up for his course. I have taken what he has taught me over the last 6 months and have used it successfully in the last 6 months to grow our members from 100 to 470 members!