You can easily spend full-time hours on social media but remember that it is WAY more important for you to be focusing on working ON your business, not IN your business. It’s so important to simplify your social media approach so you don’t have Facebook open all day because that is really distracting.
I also don’t recommend delegating your social media in the beginning of growing your business. I never outsource social media until I know exactly what I want my branding and image to look like and until I test and practice and I know myself what is and isn’t working. Seriously, social media should really not take that much time. It’s about being disciplined and ONLY letting yourself be on social media at certain times of the day. Don’t get distracted or overwhelmed by social media!