Last week, Gary Vaynerchuk spoke at ICON, Infusionsoft’s annual user conference in Phoenix, Arizona. Gary is the host of #ASKGARYVEE and is releasing his new book by the same name today! We were lucky enough to score a copy of the book and we are excited to dive in and read his take on leadership, social media and entrepreneurship.
If you don’t know his story, Gary rebranded his family wine business as Wine Library and established himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a five year time period, Wine Library grew from a $3 million dollar business to a $60 million business.
The Top 10 Social Media Tips From Entrepreneur Gary Vaynerchuk
1. Snapchat. Snapchat. Snapchat.
The stakes and opportunity is high. Per Gary Vaynerchuk, your hustle on Snapchat now just might pay off for more than usual for those willing to put in the time and effort. Many people are just settling into Facebook or Twitter, not realizing the world has already embraced other opportunities as well. Gary’s bet right now is Snapchat. He predicts in about 2 years, everyone will be on it.
2. Don’t be so concerned with your transactions, conversions and ROI today.
There’s a difference between sales and transactions and branding and marketing. Don’t take the easy route. Build your brand instead. The world will evolve. Don’t get stuck in a math game. There is too much social innovation going on right now. Staying in one place and one social media platform that might be working OK for you right now is a bad place to be. You will be able to survive every shift in technology if you build a brand not a transaction. Math is commoditized, brand is not. Build a brand, not a transaction.
3. The internet doesn’t change you, it just exposes how awesome you are.
This advice was given to a man in the audience who was scared to create a social media account for his business. He was afraid of what his friends would think and he didn’t want to be too salesy. I love the simple advice Gary gave of how the internet can actually expose how awesome you are. You don’t have to hide.
4. Learn the new social media platforms in parallel with the current ones you are using.
You don’t have to spend every minute on the new platforms but start learning about them now. At least create an account and check out how other people and businesses are using the platform. You might be surprised. Someone in the audience shared he made $10,000 in a week just on Snapchat.
5. People right now are thinking too short term.
Invest your time in building your future.
6. Your desktop traffic is going to be gone soon.
Your website needs to be designed on mobile first. Who cares what it looks like on desktop. For the first time ever, Google mobile searches surpassed desktop searches. This is a trend and it’s not going away. Everything you do online, make sure it looks amazing on mobile first.
7. The past will tell you the future.
It’s happening in front of you. Shifts are happening. You have to adapt to current market behaviors. Don’t stay because you don’t want it to go away. Things in the market are happening fast.
8. Overwhelmed with social media? Just devote more time.
Overwhelmed? How many hours a day are you working? Just work more hours per day. Extra time fixes it all. This seems so simple and the answer no one wants to hear, but someone has to say it. Just put more time into it.