While there may never have been quite so many alleys into marketing or as many ways to attract the attention of your consumers, there has also never been so much competition. Content marketing on all platforms is competing with thousands of other businesses, it’s no longer possible to gain undivided attention during a commercial break on radio or TV. This means you’ll need to adapt to the changing times in order to thrive, and there are some super simple ways of doing that.

11 Content Marketing Secrets You Never Knew

1. Start As You Mean To Go On

A winning headline and a killer opening line are essential to a successful marketer. No matter what you’re looking to market, or how awesome your content is, without drawing in your audience with a great headline, your content may be overlooked. Be as engaging as you can to really hook your reader.

2. Always Focus On Your Audience

Never forget that you are writing for an audience, not simply to write a great company profile. You will quickly lose the interest of your readers if you ramble about yourself, without providing any information on how they can benefit. You need to make your posts relevant and focused to your audience, or they will quickly move on.

3. Picture Your Reader

Focusing on your audience is much easier when you have a person in mind. Think of your audience as one person, and talk to them on a personal level, contemplating their opinions and interests.

4. Utilize Online Writing And Editing Services

There are plenty of businesses that don’t have the capacity or resources to run a successful online marketing campaign. Many businesses, therefore, delegate their writing and editing services in order to keep consistent high-quality content. There are websites where you can post an ad, interview candidates, and find a writer, such as Upwork or  Freelancer. There are also automated services that can provide confidential editing and writing services from a professional.

5. Use Online Editing Tools

It can be really worthwhile to find a guide or courses to improve your writing. A great example of such a course is available with Academized. You can also make sure your posts match you word limits and target with Easy Word Count.

6. Make The Most Of Guest Blogging

Try to appear on different sites, and invite other experts in the industry to appear on your blog too. This can really help to expand your audience.

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7. Make A Schedule And Stick To It

Consistent content is key. Quality is always a priority when you post, however sporadically submitting amazing updates will not lead to success. You’ll need to post regularly on a schedule determined by analytics in order for your marketing to be successful.

8. Devote Time To Promotion

You should spend as much time promoting your content as you do writing it. This includes emailing contacts, newsletters, and clients themselves.

9. Use Plugins To Share Content Quickly

Sharing your content across social media quickly and efficiently is essential and a plugin can upload your posts to network platforms instantly.

10. Be Genuine

There may be times when it’s appropriate to thank someone or write about a day in the life or how you got started in the field. This is personal and interesting.

11. Post Sequels and Series

Single blog posts can be great, but you can generate more traffic and improve the user experience by starting to write series or chains of posts.

There’s no quick fix or easy way to succeed, however following the above tips van give you a huge head start in marketing your business online.