5 Simple But Effective Ways to Brand Your Business Offline
It would be easy to assume, given how digitized our world has become, that the vast majority of your branding and marketing will happen online and in virtual spaces. And, while it is true that our world is growing more dependent on virtual space every day, we haven’t yet left the physical world behind. In fact, our physical world is still pretty important! You can categorize that statement under D, for “duh.”
The reason we bring it up, though, is that when you start learning about branding and marketing a business, most of the information you are going to find will focus on internet and mobile efforts that you can take. You’ll learn about Google Adwords and online banner advertising and how to use mobile marketing to drive sales.

You won’t find nearly as much current information about how to properly use offline branding methods for your business, so we thought we’d break down a few of them for you now.

Promotional Giveaways

Use your brand’s logo on physical promotional items and gear. Branding on items such as notebooks or shopping bags can have a significant impact on consumers. The best way to get these products into the hands of consumers while you are still building your business is to offer them up as giveaways. When you do this, try to focus on products that are functional, such as flash drives or laptop chargers, so shoppers actually find them useful while they do the marketing for your business.

Wearable Merchandise

Wearable promotional gear such as t-shirts and caps are effective and long lasting branding tools. Such items will create walking marketing materials for your company as customers don your brand’s apparel. However, keep the quality high as there is nothing worse for customers than to get a paper-thin tee from the brand they love. Fans won’t wear poor-quality merchandise, so you may lose your marketing bump. It is better to spend the money on a shirt they’ll wear forever than to save a few bucks on a shirt they’ll wear once and throw away.

Brochures and Fliers

Even in the era of everything digital, brochures are an important marketing tool. While retailers need an excellent online store to attract customers, brochures are important to present your information quickly and remind shoppers about your product offering. They can also be displayed at the front of an expo or trade show booth. Heck, you can hand them out to people as you walk down the street!


Retailers also have the option to strategically use banners to get attention by announcing a promotion or a special offer. A lot of brick and mortar shops will set them up outside to draw attention from pedestrians. Physical vinyl signage is often put off because of design complexity and long turnaround times at local shops, but online retailers have made the process extremely simple and fast.

Business Cards

These little pieces of stationery can really pack a promotional punch. Customers can be given a few to share with their social circles; you can hand them out to customers coming in your outlet or even at industry events. By handing over your card, you’re creating a mental and visual link with customers. Even if they’ve liked your Facebook page, they will likely keep your card. Months later, they may not be able to recall your company name or search for it on Facebook, but when they take out the cards they’ve kept, the visual connection will remind them about your brand.

These are just a few of the easiest offline marketing methods you can use to brand your business. Once you’ve mastered these, you should also consider things like traditional advertising (radio, television, newspaper, magazine), local networking events, event sponsorship…there plenty of options!

Hi, I'm Anna!

I’ll help you create a career strategy and plan so you can finally have a job or business you love that supports the life you really want.

Learn More

You might also like…

How To Increase Instagram Followers Organically For Free

How To Increase Instagram Followers Organically For Free

  Are you looking for more clients? Want to know how to increase Instagram followers organically? After you've identified your ideal client and have your offer set up, you'll need more potential clients to consume the great content you keep posting. If you know...

This Morning Routine Checklist Changed My Life

This Morning Routine Checklist Changed My Life

Your mornings matter. A morning routine checklist can change every area of your life (including your health, happiness, finances and relationships). A morning routine will give you more focus and less reactivity. A good morning routine will help you have more in...

How To Get Clients For Your Business (and Keep Them Coming)

How To Get Clients For Your Business (and Keep Them Coming)

  Your ideal clients are waiting for you to start and grow your business! They have a problem you can solve. But, you have to figure out how to get clients first! One important thing to remember is that you could be marketing and speaking to people who will never...

90 Day Planner