The Business Marketing Architect
How to Write Copy That Converts
Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.” formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing with integrity based on values.
Her big vision and ability to see all the pieces of your marketing puzzle allows her to help you reverse engineer your big ideas into tangible action steps to turn your dreams into reality.
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Some questions I asked:
1) Can you tell us a little bit about your background?
2) What do you mean when you say the traditional copywriting and marketing formula isn’t working?
3) What do you believe works better?
4) In addition to strong copy what else needs to be in place to market effectively?
5) Your philosophies are getting quite a bit of attention can you share how that started? (Aspire Magazine, Dare Magazine, Inc. Magazine interview, bestselling books and other media outlets)
6) What elements of copy do people most struggle with? (I’ll touch on values – mission – clients – )
7) What is your best advice to help people create marketing s that truly connect with their ideal clients?