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How I’m Creating My Social Media Plan For 2018
As we approach 2018, I feel called to shift the content of the blog ever so slightly to more of what I love in the new year. I wrote a few weeks ago about how I feel about blogging right now and my goal for 2018 is to write more consistently. The most important part of writing is to write about something you are passionate about.  It’s only normal that if you’ve had a blog for seven years, your passions change!
One of my passions is career and entrepreneurship so you can rest assured that I will always be blogging about business and career stuff here. But, I’m going to be adding more posts about other things I’ve become really passionate about over the last few years which is health, balance and wellness. My personal journey of trying to become a mom has taken me on quite a ride over the last 7 years since I started this blog. Running a business and having a stressful career can really affect your balance and health. I’ve realized this in a big way which is why I want to share more of my health journey with you and how I stay balanced.
I’ve learned that one of the keys to my success is not to work more. But instead, to put more time and focus into my health. My business and career always grows when I am working out and eating healthy because I am happier and more fulfilled.
Note: I’m definitely not perfect so there’s also an accountability component for me as well similar to my networking challenge I started in 2011. I’ve found that in the past, when you blog about a topic, you feel the weight of your readers to be at your best.
I’ll also be letting my creativity out more and blog more about another hidden passion of mine, office fashion. Don’t worry this is not a fashion blog and I have no intentions to model for you. I mean fashion for your office like office supplies, cute journals, planners, books, mugs, water bottles and the cutest pink pens you can find because I’m a sucker for pretty office supplies. Some of our most popular blog posts are about office supplies, books and planners, so I know you are going to love it too.
My content plan really took shape while I took a month off in New Zealand. By the end of the trip, I realized that every time I got to a new city in New Zealand, there were two things I would hunt for:
  1. Cute shops with office supplies, magazines and books.
  2.  Health shops with green juices and smoothies.
This was my ah-ha moment. When it comes to my passions, these are my passions!  My goal with Classy Career Girl in 2018 is to provide you with the fuel to love what you do.  In order to find complete fulfillment and happiness, I’ve found not only do you need to be doing work you love, you also need to be living a healthy and inspiring life. And, you need to be surrounded by an inspiring work environment. All these things are what Classy Career Girl is committed to providing you in 2018.

Here’s our content plan for 2018:

YouTube: One weekly how-to tutorial coming out on Wednesdays. As I’ve started to create the tech companion for our Corporate Rescue Plan membership site this year, I realized there’s a lot of tech stuff I know and I love to teach which is why I’ll be treating it like a class every week. So every week I am going to film a how-to tutorial to teach you how to do something you probably don’t know.  Make sure you subscribe to my YouTube channel here. 
Podcast: In January, I’ll be coming out with one weekly podcast every Thursday and will be putting much more care and thought into each episode since I normally do three per week. Each week I will bring you an inspiring lesson to help you find career fulfillment, work-life balance and happiness so you are ready for the incredible impact that you can make on this world. I’m improving the podcast, giving my podcast equipment a revamp and have an exciting lineup of guests for 2018 too! Make sure you are subscribed to the podcast on iTunes. I’ll be positioning it more like a class. You can learn more about where to find our podcast here. 
Blog: I’m committed to write a blog post daily which means you’ll likely see 7 posts from me on the blog each week! We are only going to publish on weekdays so that gives you times to catch up on the weekends if you missed anything. We will also be posting three guest contributor articles each week so if you are interested in joining me writing content for CCG, you can learn more here.
NEW: New in 2018, I’m creating a newsletter with fuel to love what you do. Details will be coming soon for how you can sign up for my newsletter for exclusive, additional content every week!

Here’s our social media plan for 2018:

Last year, our strategy was all Pinterest. In this post I shared how Pinterest should be your #1 growth strategy in 2017. And now a year later, the social media experts like Amy Porterfield and Gary Vaynerchuk are coming out saying Pinterest is the thing to do. I feel like we have a pretty good Pinterest strategy down and I’m on Pinterest still at least 20 minutes everyday pouring into the community. It does send the most traffic to our website and I won’t be stopping anytime soon.
In 2018 though Pinterest isn’t my focus, Instagram is. I’m not taking my eye off of Pinterest of course but I think the real future for building a brand is on Instagram. What’s the last social media platform you use before going to bed? For me and millions of other women, it’s Instagram. Right now I have four Instagram accounts and my goal is to post on each of the accounts daily while putting a lot more emphasis on our @classycareergirl account to post up to 4 times per day and spend at least 30 minutes per day networking with Instagram community.
One of the major things that is making this social media plan possible is that while in New Zealand I decided to reduce our launches in 2018. Instead of 4 big launches for our membership sites, I decreased it to 2. Yes, this could impact our sales slightly but I don’t care. I’ve done a lot of launching in 2017 and I’m worn out. 2018 is for building a brand. 2018 is about thinking about 2023 and what I want my brand to look like then. Preparing my brand to meet that vision.
I’m not about selling you something right now or automating my entire business to grow my income this year which is what you are seeing a lot of online right now.  It’s a long term strategy to build a brand that can withstand the changes that are coming to the social media landscape and continue steady growth to impact millions of women around the world. We’ve steadily grown for the past 7 years oftentimes in the background without a lot of drama and we don’t plan on stopping anytime soon. 🙂
I’d love for you to leave a comment and let’s open up a dialogue about what I’m sharing in the new year.
I can’t wait to see what unfolds in the new year Let’s do it!

Hi, I'm Anna!

I’ll help you create a career strategy and plan so you can finally have a job or business you love that supports the life you really want.

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