Google Analytics is an absolute treasure trove of information for small business owners. It allows anyone with a website to drill deep into exactly who their audience is and find out how their web presence is working for them.

One of the main problems holding back your average small business owner from exploiting the wealth of information they can get from Google Analytics is understanding the feature in the first place. With that in mind, Headway Capital has created this infographic to provide a guide for small business owners who want to make the most of this excellent tool.

The first step in using Analytics is opening your account and registering your website. You can use any Google account to do this, after which Google gives you a tracking code to add to the back-end of your site. Many content management systems, such as WordPress, offer free plugins which can do this for you automatically.

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Once you set up your account you can use Google Analytics for a wide variety of purposes, such as:

Finding pages that aren’t performing

On your dashboard you can access an overview of your most and least popular pages, so you can figure out which need further work.

Find out where your visitors are arriving from

Whether it is click-throughs from social media or paid or organic search, knowing how people find your site and what directs most of your web traffic tells you where best to focus your time and resources.

See who’s coming back

Google Analytics can also tell you which visitors are new and who are repeat users, giving you a clearer view of your community loyalty and how many people are following your updates.

Identify flaws in your sales funnel

Using the bounce rate feature, you can pinpoint the point in your sales process where people leave your site. This is extremely useful if you feel your conversion rate could be a lot better.

With the power of Google Analytics at your fingertips, you will be able to gain excellent insight into how effective your web presence is. Get started today and use this guide to help you focus your efforts on changes that can make a real difference to your business.

A Small Business’ Guide to Google Analytics