Today’s post is written by Alex Summers. Having spent long and arduous hours learning about business, marketing, and writing from respected minds while attending school, she now feels an obligation to spread the knowledge along with a fresh perspective.
In today’s economy, it has become increasingly difficult to compete in the job market. Job seekers are expected to use whatever means available to get their name out there, including popular social media sites like Twitter and Facebook. The latest social media site to gain popularity on the internet is Pinterest, which allows users to link to pictures, articles, and blogs, adding them to their own collections or pin boards, providing descriptions and allowing comments from other users.
Here are five ways that you can promote yourself using Pinterest
Get Attention in Your Field
For job seekers, Pinterest can prove to be a useful tool for self-promotion. By gaining a large number of followers, the unemployed woman can increase her internet exposure to professionals in her field. A user might start a pin board titled “nursing” and another titled “South University in Richmond” to attract the attention of human resources professionals with faculty positions for nurses at South University in Richmond.
Find Others With Your Interests
Searching for other users with similar interests and leaving comments on their pins will aid in increasing their visibility on the site. If searching for employment in a specific area, like West Palm Beach, Florida, the job seeker could simply perform a search for pin boards highlighting that city. They might find a pin board titled “West Palm Beach College” and leave comments or ask about jobs on the pins found there.
The board could be owned by a faculty member or student with knowledge of current openings. A primary goal of women seeking employment should be to increase their visibility throughout all social media sites. Potential employers use these sites with greater frequency, spending less of their advertising budget on printed media or broadcast services and turning to the internet to find qualified applicants. After establishing an account and creating a few pin boards, it is important to gain followers and follow other boards with similar tastes.
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