30-minute launch plan thinking is the fastest way to move from scattered, last-minute launches to a business built with clarity, profit, and peace.
If you’ve been running your business with a “junk drawer” approach—random launches, unfinished ideas, and constant hustle—it’s not because you’re doing something wrong. It’s because you don’t have a clear map for the year.
My goal for you this year is simple:
Clarity. Focus. Confidence.
Not more hustle.
Not more pressure.
And definitely not more “winging it.”
This is where the 30-minute launch plan comes in.
https://youtu.be/uVrKbf_6Snk
Why Most Business Plans Create Burnout (Not Results)
Most entrepreneurs don’t fail because they aren’t capable. They burn out because they try to do everything at once.
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Too many launches
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Too many ideas competing for attention
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No clear rhythm for work and rest
When your business has no structure, everything feels urgent. And when everything is urgent, peace disappears.
The solution isn’t doing less—it’s launching with intention.
What Is the 30-Minute Launch Plan?
The 30-minute launch plan is a simple framework to map your entire year without overwhelm.
Instead of planning 12 months of chaos, you’ll create a clear, realistic launch rhythm that supports both your income goals and your life.
Whether you’re a career coach, mindset expert, consultant, or digital product creator, this approach gives you space to grow—without burning out.
The Annual Planning Launch Secret (Steal This)
Here’s the exact framework I use and teach.
1. Quarterly Focus: One Core Priority Every 90 Days
Your brain was not designed to hold 10 priorities at once.
In the 30-minute launch plan, each quarter has one main focus:
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One primary offer
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One main launch goal
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One clear success metric
That doesn’t mean you can’t do anything else—it just means everything else supports that one priority.
Clarity creates momentum.
2. Color-Coded Capacity: Big vs. Mini Launches
Not all launches require the same energy—and treating them like they do is a fast path to exhaustion.
That’s why I plan using color-coded capacity:
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Purple Launches (Big Bang):
High-energy launches that require visibility, marketing, and focus
(think flagship programs, certifications, or major campaigns) -
Mini Launches:
Smaller, lighter launches that run alongside your main focus
(workshops, digital products, bundles, or challenges)
When you see your launches visually, you immediately know:
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When to push
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When to coast
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When to rest
No more accidental overload.
3. Built-In Margin: The Missing Piece Most Plans Ignore
This is the part almost no one plans for—but it’s the key to sustainability.
Your launch plan must include margin.
That means intentionally scheduling:
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Creative downtime
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Family commitments
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Seasonal rhythms
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Real life (not just ideal life)
For me, that includes things like homeschool days and Nature Club—non-negotiables that actually fuel my creativity instead of draining it.
When margin is built into the plan, you show up better for your clients—and yourself.
Why This Creates Profit and Peace
Here’s what happens when you use the 30-minute launch plan:
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You stop reacting and start leading
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You know exactly what matters each quarter
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You market with confidence instead of panic
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You protect your energy instead of burning through it
Peace doesn’t come from doing less work.
It comes from doing the right work at the right time.
Your Next Step
You don’t need a 40-page business plan to make this year your most profitable year yet.
You need:
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One clear focus per quarter
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A realistic launch rhythm
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Margin for the life you actually want to live
And you can map it all out in 30 minutes.
If this is the year you stop running your business like a junk drawer—and start running it like a CEO with clarity and calm—this is where it begins.
✨ Profit and peace are not opposites.
✨ With the right plan, you get both.
You don’t need more complexity. You need a simple framework that turns your ideas into consistent income without sacrificing your sanity. Ready to clean out the junk drawer? For just $19, get the templates, the scripts, and the 90-day roadmap to make this your most successful (and restful) year yet.
