If you haven’t yet caught on to the power of Facebook Live, you need to start now. In June 2016, I did five Facebook Live events. I used the events as trainings similar to how I would teach a class as a Professor. I even brought out the white board!
The results were:
Skyrocketed reach to my Facebook audience.
Built relationships and trust with my audience.
Created more content easily and turned it into blog posts and YouTube videos.
Additional sign-ups for my email list and free lead magnets.
Additional sales when I went on Facebook Live 10 minutes before my cart was going to close for an offer to join my membership sites.
For me, it’s a strategy that I will now use weekly in my business. I will use Facebook Live to replace the webinars that I used to do.
I believe webinars have become outdated and obsolete with Facebook Live.
Why would I want to stare at a screen of slides and listen to a script someone has written out when I can see someone’s face and actually engage with them live on a training instead? This is how I was taught to teach as a Professor. You facilitate people’s learning throughout your training instead of just talking to them.
With all the evergreen webinars out there going on autopilot with no engagement (or fake engagement), people are ready to engage with us even more.
Many people are scared of Facebook Live. If you can tackle your “first-timer” fears and turn what you would have taught on a webinar into a Facebook Live event, you’ll be miles ahead of the rest of the people who are scared.
Here’s a hint: A Facebook Live is a million times easier and cheaper than a webinar. And you don’t have to create slides! Just a little amount of preparing an outline and then dive in. Provide value for your community and stop saying you are going to do it someday.
P.S. My opinion is that Periscope won’t make it. The spam that I get on it is terrible and I am not a fan but I love FB Live to connect and engage!
Here is a quick tutorial on how to take your Facebook live video and upload it onto Youtube. Then you can take the YouTube URL and embed it onto your website. I love this because you can use it on multiple social media platforms and for multiple purposes. Not everyone can watch your Facebook Live event live with you but at least they will forever be able to watch your replay on YouTube.
The tough part about this process is that it’s hard to figure out and there is not easy download button that I have found on Facebook. I don’t believe that Facebook even wants you to download it and share it on YouTube otherwise this process would be a lot easier and I wouldn’t have had to make a video on it.
I want to make it easy for you to share your content with more people.
How to Save a Facebook Live Video
1. Right click and go show video URL. Copy the URL and open a new tab.
2. Paste that URL into the new tab. Then, make it a mobile video feed by deleting “www” and replacing it with “m” instead.
3. Now, play the video. Then, right-click and click the option to download video as. Then, download the video and save it to your computer.
It might take a while to save depending on how long your training was. Upload the file to YouTube and now you have your new video on YouTube that you can write a blog post about too!
P.S. The only unfortunate part is that the video doesn’t fill the whole screen. I can’t figure a way around it but if you know how, let me know in the comments below!
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