If you’ve ever started the year with big marketing goals only to lose momentum by February, you’re in good company. Most entrepreneurs don’t struggle with ideas — they struggle with focus and consistency.
That’s exactly why I teach a 90-day marketing plan framework inside our High Conversion Marketing Bootcamp. It’s simple, sustainable, and actually works with your real life (not against it).
This post recaps Day 3 from our Launch & Plan: Year-End Mini-Challenge, where everything came together into a clear, realistic plan for the first 90 days of 2026.
🚀 Quick Catch-Up: What We Covered on Day 2
If you missed Day 2, here’s the highlight:
Social Content That Converts
We broke down how to create a simple, yearly content plan in about 30 minutes — without winging it, guessing, or being glued to your phone.
By the end of the session, attendees had:
✔ A repeatable content framework
✔ A monthly rhythm they can reuse
✔ A plan that fits real life (aka no perfection required)
If you’re not inside CRP yet, you can still get all three days’ recordings when you join the High Conversion Marketing 90-Day Bootcamp:
→ https://classycareergirl.thrivecart.com/high-conversion-marketing-bootcamp
Enrollment is just $19 through this week and then it closes!
Why This Matters
On yesterday’s live call, we had the best informal Q&A about the fear of going live, being seen, and putting your ideas on video.
I shared that 2026 is also my “show up” year. I’m pushing myself by writing consistently again — I just launched my Substack, where I’m writing about motherhood, purpose, systems, routines, and my first 11 years of mom-life.
Some of you asked for the link — thank you for the support. Truly. It meant more than you know.
If you want to follow along, you can subscribe here and you’ll get my Weekly Planner Template in Canva as a thank-you:
→ https://annarunyan.substack.com/
🧭 Day 3: Your 90-Day Marketing Plan
This is the day where it all comes together — no more guessing what to post, trying everything, or starting the year already behind.
This session is about building a marketing plan that works for your season of life, your business model, and your energy.
1️⃣ Welcome + Reframe Marketing
We started by acknowledging why marketing feels overwhelming and why it’s not your fault. Most business owners make two mistakes:
Mistake #1 — Annual planning with zero mileage
It sounds strategic, but it’s usually too big and too far away to execute.
Mistake #2 — Trying to do everything at once
Business is seasonal and so is marketing.
Why 90 days works:
✔ Focus
✔ Data
✔ Iteration
✔ Momentum
✨ Goal: Start the session with clarity instead of pressure.
2️⃣ Choose Your Focus for the Quarter
This is where everything clicked for people. Most entrepreneurs are split across too many ideas, which creates friction instead of results.
Inside this section we:
✔ Identified primary & secondary offers
✔ Outlined what we’re not focusing on
✔ Aligned marketing to current life season
✔ Used the 90-day plan template (included in Bootcamp)
✨ Goal: One clear direction instead of scattered effort.
3️⃣ Map Your 90-Day Marketing Calendar
We zoomed out and turned the next 90 days into an actual marketing rhythm using a big-picture calendar. We plugged in:
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Monthly themes
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Launch/promo windows
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Content blocks
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Live events/webinars
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Podcast/video
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Email campaigns
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Sales call days
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Rest windows
I built out my Google Calendar live using my January Certification launch as an example.
✨ Goal: A Q1 plan that feels spacious, not stressful.
4️⃣ Identify Your Key “Money Moves”
Not all marketing makes money. Some builds awareness. Some builds trust. Some directly drives revenue.
Your job is to know which is which.
For me, my money moves are:
💰 Sales calls
💰 Webinars
💰 Email marketing
Not Instagram. Not YouTube. Not podcasts. Those feed into the money moves — but they don’t replace them.
✨ Goal: Know which actions move the business forward financially.
5️⃣ Create a Sustainable Weekly Marketing Rhythm
This is where the overwhelm lifted for a lot of attendees. We designed a simple weekly rhythm that’s realistic even in messy seasons.
My weekly rhythm includes:
✔ Daily 15-min Instagram checklist
✔ Weekly podcast/video
✔ Weekly newsletter (for longevity + authority)
✔ 1–2 webinars or promotions/month
✔ Daily lead magnet promotion
✨ Goal: A marketing rhythm that works even on imperfect weeks.
🎁 Bonus: Your 90-Day Launch Plan
We finished by turning the plan into execution — because planning without action is just a pretty spreadsheet.
We covered:
✔ First 7 days of execution
✔ Avoiding the planning→procrastination cycle
✔ Creating momentum without burnout
✨ Goal: Walk away knowing exactly what to do next.
What You Leave With
At the end of Day 3, attendees walked away with:
✔ A full 90-day marketing calendar
✔ A repeatable weekly marketing rhythm
✔ Defined money moves
✔ Confidence in what to prioritize
Want the Full Training?
You can get the full challenge replay inside the High Conversion Marketing 90-Day Bootcamp.
It includes:
✔ All challenge recordings
✔ Planning templates
✔ January annual plan review bonus
✔ 90-day plan template
✔ Tools + worksheets
Only $19 through this week — then it closes!
→ https://classycareergirl.thrivecart.com/high-conversion-marketing-bootcamp
If you want to follow my writing journey
I would genuinely love to have you there.
Subscribe & get my Weekly Planner Template here:
→ https://annarunyan.substack.com/
