Advertising is not a particularly elegant art form. The problem is that by definition, adverts need to be obtrusive, to force their way into a potential customer’s attention – as well as the attention of countless other viewers who really couldn’t care less about the product being sold.
This is all changing with Facebook Ads. With the ability to closely target a super-specific demographic and slip your ad into their daily feed, the only barrier to graceful advertising is your own craft. Facebook actually makes it easy for you to create your ad – you need just some photos or video, and a couple of lines of text – so if you can come up with an image that will attract the hungry eyes of your dream Facebook user, your ad will not look out of place on their home page.
Facebook Ads: A Less Obtrusive Way of Sharing Your Product [INFOGRAPHIC]
When you have your photo/video and text lined up, you can create the whole thing within your personal Facebook account (you link the ad to your product’s Official Page during the process). Click the little arrow at the top right of Facebook’s main page, and select “Create Ads” to be taken to the ad center.
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Here you can choose from a range of simple options, specifying your location, currency, and language before you narrow down your demographic. Compile a list of comparable brands that your ideal customer may already have shown an interest in on Facebook. The advertising engine makes sure that only people interested in similar products will see your ad. Upload your imagery and your copy, select your budget range, and you’re ready to publish.
Facebook Ads put business owners in complete control of their campaigns. It is easy to add character and personality to your ad and to introduce it to like-minded people – who you will hopefully inspire to click through to your webpage and consider your goods. To get started, try working through this 5-step infographic from Headway Capital.
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