Providing award-winning customer service is important for every business. In today’s world of technology, customers want to be assisted immediately. Live-chat and other support applications are beneficial for bolstering customer service. Social media offers numerous opportunities for interacting with your prospects and customers and building your brand. Having a social media presence is not merely enough. You need to be a social media pro. In this post, we’ll explore some best practices to take your social care to the next level.
10 Ways to Utilize Social Media For Customer Service
1. Interact With Your Customers
It’s no secret that social media is all about interaction. So, it is imperative to create social media profiles for your business to engage with your customers. If you respond regularly to the comments of your customers, your website traffic and business will boost.
It is advisable to use a blog platform such as WordPress, Blogger etc to update clients with latest updates from your business. In order to improve customer engagement through social media, you should comment on other people’s blogs.
3. Ask Questions
Well, there is no better place than social media to inform customers about your product or service. You can ask questions to customers about how to improve your product or service. Their answers will be beneficial for your business. Responding to customers’ answers to your questions will provide you with valuable information about them and your product or service.
4. Be Engaging
Your social media sites provide disseminate information about your product or service, but you want your social media platform to offer informative content as well. Keep in mind that people are on social media for informative and interesting content. You can provide them unique and engaging information rather than advertisements. Companies rely on professional SEO firm New York to get interesting and informative content for social media channels.
5. Connect Your Online and Offline World
People reading your social media posts may be your customers in the brick-and-mortar world. So, it is advisable to keep things offline sometimes. In some cases, a face-to-face meeting or phone call can be more valuable than online media. Social media helps to connect your online and offline world. Social media is effective for improving brand awareness and engaging with customers.
[RELATED: 9 Social Media Tools to Enhance Your Content]
6. Analyze the Competition
In many sectors, you may find consumer review sites where customers share their experiences. Be sure to analyze these regularly to see what customers are saying about your brand and your competitors. If all your competitors have special offers, it might be worth launching the one.
7. Understand What Your Customers Want
It is important to understand your customers’ requirements. If similar queries are there regularly, try to avoid them by changing your process. You can also add a FAQ section on your website to answer queries.
8. Change Your Customer Service
Make sure that the person responsible for your customer service is able to access your social media profiles. You must share good feedback on to your team members.
9. Communicate Changes to your Team
It is advisable to train staff to use social media and make a policy for team member accessing your social media accounts.
10. Deal With Negative Feedback Instantly
The more engaged you are, the less likely you are to have an online disaster. It is advisable to investigate negative complaints thoroughly and contact your customers directly to apologize and fix the issue.
Social media sites i.e. Facebook, Google Plus, and Twitter have evolved to become emergent platforms for marketing. Regular analysis of your company’s social media profiles can boost your customer service. The better your social media platform, the more social traffic you’ll get.
Are you managing your social media channels to improve your customers?
- 10 Ways to Utilize Social Media For Customer Service - January 14, 2017