Today I‘d like to introduce you to one of the top digital experts that I had the pleasure to interview a few months ago in my Corporate Rescue Plan membership community. I wanted to open up this special interview with you all on the podcast because I was blown away by the amazing content she shared about how to create your social media campaign. It’s my pleasure to introduce you to Vix Reitano today. Let’s dive into the 5 Key Elements of a Social Media Campaign.
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What Vix shares in this interview really helped me figure out how to better create our own social media campaing for our entire Classy Career Girl team, how to decrease our overwhelm by scheduling our content in advance and where to find amazing content ideas for our blog and social media. Creating your digital presence is so very important whether you are job searching or growing your own business so that is why this interview will help you unleash your digital superstar.
And since I didn’t mention it in the actual interview, I wanted to also make sure that Vix wants to invite you to her next upcoming webinar and you can learn more about that at creativixmedia.com/cc-fix/ And I’ll also have that link on the blog as well if you stop by and look for episode 50.
How to Create a Posting Schedule
You are a curator. You are a trusted source that delivers quality information. When you first start to build a connection, it’s important that your first impression is a solid one. You don’t get a second chance online normally. It’s important to find your tribe, keep them online and shine online. Each of you has an inner digital superstar inside of you and this is the year to let it out.
I call it digital media. Your job is to get your clients wherever you are. Digital media includes land pages, leadpages and guest blogging and gathering all references on the web. Connecting the whole package as a digital superstar is so much better.
My daily routine. I manage 10 additional accounts in addition to my two brands. It can be a beast. The way I start my day (I don’t have children so my routine is easy). I like to start the day with checking Twitter, Instagram, and Facebook. I also use Timehop which is an app that allows you to look back at 7 years of posts. In an instant, it tells you what you posted a year ago today. You can see how it did and it gives you the types of articles you can recycle.
I do batch posting and recycling. I don’t check emails after I finish social. I find email distracts you from social. I try to take at least 2 hours to be completely disconnected. You can’t be more creative if you are constantly stuck in social. You figure out what your flow is. I jump back into social by 3-4 when I jump back into social media. I even shut off all notifications on my phone because that can mess up your flow when you are trying to do other work.
Block an hour each day and you can go into your Facebook groups and catch up without doing it every 5 seconds.
5 Key Elements of a Social Media Campaign
1. What is your message?
Think about 3-5 people that you want to model on social media. Who do you want to be like? Find other people to connect with and monitor to give you content ideas when you are tapped. I even get tapped for ideas. I have 5 people that I follow with and make sure I am staying in line with what works for the audience I am trying to attract. Content inspiration is out there. Start with a solid foundation for inspiration. Every day when you have your allocated time for social, go to their feeds, take some screenshots to get some inspiration.
You’ll also determine if you are a content creator or curator. Most of us are creators 5-10% of a time and that’s ok. Curators find great pieces of content and push them out. When you have your five brand identity individuals, you can take content from them and re-share it and that is a post. It’s great to use guest posts for this as well. You can come up with more content and reach a broader audience. Make sure that the content you create is worth of creation because you want to be a trusted source for your followers so your followers will share.
2. What type of content will you create?
Videos or are you more of a visual learner? This is figuring out what type of content you will create and how you will share it. If you take a day this week, I would call it Super Saturday. Treat it like a regular day. Get up and get coffee. Block the time and treat it like a day at work. All day work on your brand. Batch social media. Take 2 hours on Facebook posts for the whole month. I recommend on a Facebook page, 1-2 posts per day at the minimum.
For example, my page only has a little over 250 followers and my organic reach is over 2,000 per week and that is really good because I shouldn’t be reaching that many people but I have others re-sharing. You don’t have to create a lot of content, just create 1-2 great pieces that continue to get shared all week. Organic reach = more brand identity online. I try to do that the first or second week of the month.
It’s not always easy. Sometimes you have a typo or you don’t get everything done. Keep your brands super positive because people do read your energy online. Remember this. People are looking to you as a guide and it’s important to set an example. Keep your content as positive as possible.
A lot of times I do quote cards. Motivation Monday is a great hashtag to jump into. That usually picks me up 2-3 followers per week. You can use canva.com to create a batch of quote cards fast.
3. How will you plan?
Take that day if you can. If you can’t, I try to batch posts every Sunday. Twitter planning is best if you can do it with 1-2 posts per day that are planned. But if you can organically be on twitter, that’s how you will get a better connection. Not everyone is sharing the same content every day.
When I schedule posts, I do it through Sprout Social. I like them because they integrate with Feedly. I am all about making sure the time spent doing one activity, can be used for other things. If you use HootSuite and set up hashtags that are relevant for your brand, if you just have 20 minutes to jump in and share per your hashtags on Twitter. Setup different tracking systems.
Instagram is really great because it allows you to be more personal and bring people behind the scenes. If you don’t have time to post live, you can use Schedugr.am.
[RELATED: 6 Ways to Simplify Social Media]
4. How Will You Create the Content?
Maybe you need a whole day. Maybe you need to do 4-5 videos at once. The best way to do video content is to actually get rolling and never stop. When you are finished with one video, you smile and count to five in your head so that gives you a break in the video.
I also do that when I do Facebook posts. I pick my main content sharing platform. I write all my FB posts for the month and pick up the shortest ones with links and I put them on Twitter right away. That gives me 15 tweets. Which of these would be the most visually appealing? Then, I go to Instagram.
You can do it in reverse if you want to create your Instagram content first. If Twitter is your preferred platform, you can embed your tweets into your blog and make a post. That becomes a post for Facebook and Twitter.
It’s important to think about how you use the posts you are doing on other platforms. You can also embed a whole Facebook post on your blog. Then you are driving traffic to your website and they can learn about your services and your background. Leverage multiple platforms.
Every month I like to use a google calendar, I put the times I post. I like to look where I think it would fit based off last month’s calendar. If I create a post for 11am, 3pm and 7pm two Mondays ago, I will do different times to test what times did better. That helps when I am creating new content.
If people aren’t engaging at all, then you can say maybe Twitter isn’t the platform for me anymore. Maybe I should be a curator and retweet content.
Steps 3 and 4 go together. Planning and creating go together. Make sure you watch your analytics. Sprout is $90 per month. Hootsuite is free. Sprout is really helpful, though. It gives you nice reports.
5. How will you manage your brand and your message?
Don’t miss opportunities. Even just geotagging your location where you are. I shared a post of a local photo of an event I had there about a year ago. They re-posted a few days ago and tagged me and commented. You really want to make sure you tag the brand whether it’s a location or a brand in the photo. At the end of the day, you never know when they will be active again.
Once a larger brand mentions you, you can get at least 5 new followers. Look at comments and see what people say about your posts. It’s nice to say thank you and see if they have any questions. That’s general community management.
The best way to plan for the holiday is to ask for help. Whether it is an intern or a kid and anyone who has a good sense of the way social media works. I create a response grid which is the most commonly asked questions with 3-4 responses that you or someone you delegate to can say to your followers.
There is nothing wrong with taking a break. There’s nothing wrong with a digital detox. Automate your posts within reason so that you can step away and have people engage with you while you stepped away.
Thanks Vix! Make sure you check out her website and videos!
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