The key to successfully marketing any business or brand is maintaining visibility. People cannot forget about your company. If they do, you’re going to have a harder time creating successful marketing campaigns over and over again. In this article, we’re going to look at how you ensure your company is always in the public eye as well as make sure all that press is good press.
1. Get Influencers On Your Side
Every industry has influencers. Influencers have a lot of social media followers and their clout that can really contribute to making or breaking a brand. The bloggers. The vloggers. The podcasters. We’re talking, of course, about influencers. Influencer marketing is a great way to generate talk about your product to the audience most relevant to what you provide. Try to find those influencers on social media that you believe could share your product in their own unique way. Reach out to them and see what their terms and conditions are. Some may provide a review for a free sample and others will charge a flat rate for a promoted post. You never know if you don’t try! The budget for this
2. Keep Spreading the Word
Of course, you can’t rely on other people to keep generating the buzz for you. You also need to keep talking, yourself. You need to generate content and find the right places to distribute it. Tools like Newswire can help you distribute press releases to many different publishers at once. In the meantime, you should always spend some time building an email database and a blog to direct traffic on social media to. Your blog should become your home base. Also, put together an organized list of the people and groups who would be likely to share your content and make sure you are consistently keeping in touch with them.
3. Build an Online Community
The contacts you make and the influencers you partner with can be part of your community. But you need to get involved in actually building that community yourself. You need to create the space and content that appeals to your target market. Then you have to get involved with them. Follow your followers. Talk to others in your industry. Share and curate content as well as creating it.
4. Make Appearances
You can’t just rely on the online world to keep you relevant, either. Your company needs to be making an impact in the real world just as much as the digital. For the most part, this means hosting and attending events. Networking events, launches and trade shows are great opportunities to talk in person to real people. It’s really important that your future customers know that you are authentic and want to start a relationship with them.
5. Re-launch Often
This is an important point about launch events. It’s not a once in a lifetime thing. The now wildly popular AirBnB launched four times, for example. Be open to re-launching if things are going slow and you’ve revamped your business. Re-launch when you create a new product. Re-launch even if you’ve simply thought of a better way to present your company than you did the first time. Don’t give up if you know you can do it better next time.
We hope this article helped you identify ways you to keep your company visible. Interest is what keeps customers coming and customers are, of course, the lifeblood of your business.
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