Ever felt clueless about what to post on social media and how all the different types of social media platforms relate? Us too.
That’s why we have some amazing social media tips for you today that were presented at Infusionsoft’s user conference, ICON, by Tina Wells. Tina Wells is the CEO and founder of Buzz Marketing Group, an agency that serves clients like like Dell, Microsoft, Sony Music, American Eagle Outfitters, and Levo.
What Content Should You Post?
Facebook is for sharing.
Twitter is for engaging.
Instagram is for inspiring.
Pinterest is for delighting.
You Tube is for entertaining.
What type of content should I create?
Here is your three step checklist before you share anything.
1. Is my content compelling?
2. Is my content deliberate?
3. Is my content effective?
In order to complete the above checklist, you need to be clear on your target market and know your client avatar. Everyone does need a content strategy though. You must understand who you are talking to.
How can you share information on top issues in your industries such as trends or social impacts?
Where Should You Post?
Just because it is a trend, doesn’t mean you need to be on it. Pick one place and do it well.
How can I make an impact on social media?
Understand your value proposition. What do you offer? What will you deliver? How can you guarantee what you deliver? It’s helpful to know why your clients would want to work with you so that you do the above well. This will help you close the sale if they are already familiar with your value proposition through your social media channels.
How do you stay relevant when there is a lot going on and a lot of noise out there?
You have to be clear on who you are and what you stand for in your business. You understand your customer and you know right where they are at. You know what they need.
There, now you know what to post on social media.
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