During the month of August, I’m answering your questions on making career transitions and discovering what your dream career is. Every Tuesday, I’m going to be on Facebook live to answer one of your questions.
Today we’re talking about how to create your personal brand for your career growth. Today’s question is from Iiris Murto:
A question about personal branding: the majority of the advice I’ve seen about branding is for your business and/or creative work. And that’s all wonderful! But I’ve found it really difficult to find the applicable points to something more “boring” and less flashy, such as my field (sports economics and analytics). How would you go about building a captivating and dynamic personal brand when your area of expertise is inherently just looking at numbers and your field is mostly male. As someone who loves baking and high heels AND a good set of data, I’m wondering: how to mix all these often conflicting aspects and demands into a coherent personal brand that will help me move forward in my career?