Bloggers wear a lot of different hats in their daily work. Sometimes they’re a writer, other times they’re a social media marketer, and other times they’re a web designer. This constantly changing role is impossible for one person to do alone.
Instead, bloggers use a variety of tools to make their jobs easier and give them an edge over the competition. Today’s tools allow someone with little to no experience in SEO, social media, or graphic design to create content that stands tall among the competition. Here are five tools you absolutely should use to amplify all the aspects of your blog.
5 Blogging Tools Every Professional Needs in 2017
1. Yoast SEO
When you’re learning about search engine optimization, Yoast SEO is the first place to go. This amazing tool will help you better understand your content and how optimized it is for both your readers and for search engines.
Not only does it provide a breakdown of your keyword usage, but it also helps you understand how you can make your content more readable and flow better. That’s just scratching the surface of what this tool can do for your blog.
Visuals are a huge part of blogging and marketing as a whole. Whether you’re a fashion blogger, or a doctor using Doctor Hero to market your blog, this tool is something everyone should be using. It has a great drag-and-drop system that allows you to mix and match different elements with ease.
You can even upload your own images to use on the platform. With Canva, everything is free, or you can pay $1 per premium element you wish to use.
Investing time and energy into a post is scary when you don’t know how well the topic will be received. Is it something people are actually talking or reading about? With BuzzSumo, you can take out the questions and focus on topics that are performing.
You simply need to enter your topic or keyword of choice into the engine. Another strategy is to enter the web addresses of your competitors and see what topics are performing for them. Using these strategies, you can make this tool work for you and remain confident in your topics and posts.
This tool was something I discovered early on in my SEO efforts, and I’ve used it ever since. It’s a very thorough examination of keywords and phrases surrounding any topic you put into the tool. It also covers keywords for other platforms besides Google, like YouTube, Amazon, and Wikipedia.
A free account is all you need to get started, and you’ll have a list of relevant topics and keywords in mere seconds. Trust me, once you’ve checked out Keyword.io, you won’t need anything else.
Most bloggers are active on at least one social media platform, but typically they are on more than one during their working hours. Whether it’s Facebook and Twitter, or some other combination, you’re probably going to be stretched pretty thin. Buffer can help take some of the pressure off of you by giving you the opportunity to schedule, publish, and even get analytics on your posts from one tool.
Connect your social media accounts to Buffer, and you’ll be able to set everything up in advance. You can create and schedule posts up to a week before they go live, giving you the chance to handle things in the downtime and not when you’re busy doing a hundred other things.
Starting a new blog can be a daunting task, and it can certainly result in some job anxiety, but with these tools, you can take a lot of the weight off your shoulders. Which tools can you not blog without? Let us know in the comments!