Sometimes it feels like Facebook is a ghost town and it’s so hard to get engagement!! And who wants to pay a ton of money for ads right? This podcast will guide you through what you need to know to increase your Facebook engagement without spending money on Facebook Ads.

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How to Increase Your Facebook Engagement

Sometimes it feels like Facebook is a ghost town and it’s so hard to get engagement!! And who wants to pay a ton of money for ads right? This podcast will guide you through what you need to know to increase your Facebook engagement without spending money on Facebook Ads.

A few months back I hired a virtual assistant to help me with social media. We have a lot of social media accounts going and I was having trouble running my business and all my social media accounts. I hired a virtual assistant to help me and one of her tasks was to take on posting to Facebook. We publish a new blog post every day so I wanted to make sure that the content got on Facebook. I showed her model accounts I wanted her to follow.

[RELATED: What Your Social Media Strategy Should Look Like]

She did her job for a few months but eventually; we had to let her go for other reasons. I was pretty stuck at that point. When she quit it forced me to get back into Facebook engagement. It was a good thing because I know a lot of you want to delegate your social media too. Am I right? Instead, I encourage you to dive in.

I went back and studied our Facebook engagement and looked at the engagement posts had received over the last three months of having my VA. She was doing what I told her to do – posting links to blog articles. But, she was not paying attention to our insights. Nothing we were posting was doing well. We were just posting to blog articles over and over again.

So I dove in and looked at our most popular posts over the years. I started posting more about my story and putting more of me back into the brand on Facebook. I started uploading more videos and doing more Facebook Lives. I tested quote photos and plain old text from blog articles posted directly to Facebook.

A few simple changes and our engagement quadrupled. You can’t delegate the learning process. This is your brand you are building and you can’t outsource brand building. You have to test and tweak and see what is going to work for you. See what people are responding to and do more of it.

The Facebook Foundation

1. MINDSET – How To Think Like Facebook

What does Facebook want you to do when you are on Facebook? Facebook wants you to stay on Facebook. You leaving Facebook is not what they want. You need to understand this before we can go any farther. Facebook wants you to consume content directly on Facebook.

Now that you know how Facebook thinks, let’s discuss what you should post knowing Facebook’s goal. Facebook is going to increase the engagement of your posts when you keep people on Facebook. The more type of content you post that encourages people to stay on Facebook the better. My prior VA was linking back to our blog articles over and over again. Facebook was not rewarding this because it takes people off of Facebook. No wonder our engagement stunk!

Here are the activities you can do on Facebook that keep people on Facebook. Do more of these to increase engagement:

• Facebook Lives.

• Uploading video directly to Facebook (instead of linking to YouTube).

• Text (3-4 paragraphs to read)

• Questions that engage readers

• Quote images

• Personal photos

• Facebook groups and community building.

Here’s another important mindset you need to have. The more people that are engaged (liking, commenting, and sharing) your posts, the more Facebook will share your posts with others. If people have liked your quote photos, most likely they will also see the very next thing you post too.

2. ACTION – The First Step To Increase Engagement

Your first step is to dive into your insights. Look and see how your content is already doing. What is working? What is not working? Go to your insights on your business Facebook page. Click on reach and sort on your posts with the largest reach.

What are the 5-10 most popular posts you have done? This is always surprising to me! My most popular posts are about online dating, getting out of debt, and buying a home. These are topics that I don’t have products or courses around but the key is that it is engaging and my ideal clients like these topics!

Whatever your best posts have been, try posting them again.

3. SHARE – How To Know What To Post

Would you share it? Every time I share anything on any social media platform, I ask myself this question. I will never post anything that doesn’t get my attention and isn’t something I would want to read and share. We also make sure that it is meaningful, encouraging, and positive.

I often see other stuff out there that is just not shareable. It’s better not to share anything than it is to share something that isn’t shareable. Quality is better than quantity because Facebook is monitoring your engagement. If you get more likes, they will show your posts to more people. It is important that people start interacting with your content, and then Facebook will show it to more people.

Time and Consistency

This is a long-term thing you are going to do. For the last 7 years, I have posted on my Facebook page consistently!! YES!! Even when I was in labor, posts were going out because I had pre-scheduled content. My friends thought I was posting on Facebook while I was in labor. Haha! Nothing happens overnight so just make posting on Facebook part of your daily routine.